When Loaay Ahmed started knightscapital in 1995 most locally founded and managed companies in Kuwait were still not familiar with the concept a retainer. Loaay spread the concept and showed how open book policy is the only way to win clients’ trust.

At the same time, many agencies were focused mainly on design and advertising, but not marketing. Loaay insisted on working with clients with a holistic approach. It paid off for all the clients we worked with for years. A few years later the local agencies caught up with the benefits and followed.

A few years ago, Loaay lead our path forward once again by forming an alliance with Open Sky from the UK to train CEOs,

Directors and Managers at intense two-days workshops and to build brands starting from the vision and mission down to the nitty gritty details that build strong successful brands from the inside out. Such services were not offered by local agencies at the time.

And recently, in response to the demands triggered by the current global economic situation, and after years of providing counseling to local and regional organizations, Loaay introduced strategic business therapytm to assist the market through the current times and to help companies move forward.

To know more about Loaay Ahmed click here.

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