“I love how
the face of a client or student lights up when I help them see their business challenges and opportunities differently. I have dedicated my professional life to getting this reaction from every person every time.
What I do with companies is close to what medical specialists do with you. They have the unique talents, knowledge, and expertise to diagnose the real causes and help you become stronger. How? Step into my digital office and find out”
Loaay Ahmed
strategic business therapist

Automotive (EMEA)
Mental health
Furniture

Insurance
what clients say
Tahani Al Daihani
President
Ultimate Solutions
"With Loaay you get an entrepreneur guiding other entrepreneurs and companies, not a theoretical consultant"
what's on your mind today?
new customers and profitability
How do we find more customers?
There are many ways to gaining new customers. For example, you could enter a new market by expanding regionally, focus more on new type of customers to sell to, or introduce new products or services that give you different customers you never dealt with before. Alternatively, you might want to improve your customer experience to a level that generates strong word of mouth and attract more customers. The question is: Which way is the most practical and most beneficial for your business?
How can we be more profitable?
There are more than 20 profit-generating models. Companies that know how to reinvent their performance through business design thinking can increase their profit margins while their competitors are decreasing theirs. Many global giants such as GE, Disney and others do exactly that throughout their journeys, but this is not exclusive to large corporations. In fact, SMBs are more flexible and can adapt much faster. The road to real and sustainable profitability lies in deeply understanding the customer. The kicker is that 81% of companies say they know who their key customers are and what they truly need and want, but only 37% of consumers say their favourite retailer understands them (IBM Commerce).
Our competition keep doing promos. How can we beat them?
Most companies in any retail category in Kuwait have this dominos effect behaviour. One company goes on sale and the rest follows like clockwork. If you go on sale because your competition is, we have news for you: you are NOT running your company, they are. It might feel uncomfortable to take a different path sometimes, but if done right, it’s far more beneficial. And if it makes sense to go on sale, then do it right. There are about nine different ways of running promos and the Kuwaiti market uses only about three or four of them. You can do much better.
keeping customers
How can we improve customer loyalty?
Other than poor service, why do customers leave?
Isn’t customer satisfaction enough to know that we’re on track?
growing the business
How do I know if our targets are too high or too low?
How can knightscapital help us grow?
Other than profit, how can business growth be defined?
management challenges
How do I deal with inexperienced board members?
How can you empower employees when they have limited skills?
Our family business is profitable and we don’t do what’s addressed here. Why all the fuss?
building the brand
What’s the big deal really about having a brand vision?
How can we (re)define our brand strategically?
Our family business is profitable and we don’t do what’s addressed here. Why all the fuss?
we ran this masterclass in London.
see what the attendees say about it
After a great success in London, this B2C customer experience masterclass came to Kuwait in January 2020. And now it will be available on 14-18 March online, live from London for the first time in Arabic.

here's what happened with Salem
(a 5-minute story)
“You need to meet Loaay,” Abdullah said. “He knows how to help you find the right problem.”
“But I tried everything.”
I trust my friend, not consultants … but what else can I do?
So here I am. 11 AM, a café nearby the Kuwait Opera House meeting a stranger. He is supposed to figure out why my business is failing; why our revenue has not grown in two years. As I approach, Loaay takes a step towards me. This is it. He stands tall, extends a welcoming smile; firm handshake. I glance at my watch; hope this isn’t going to be another hour I can’t get back.
After a couple of pleasantries Loaay urges me to talk. Reluctantly I tell him about my grandfather; how he started the fabric business sixty-three years ago. I picture him now as I explain how the business grew from one small store to seven stores across Kuwait, with dealers in select neighbouring markets. I feel the pride lifting me and … then … slowly deflate when I realise that I could be the one to lose the business. I take a tentative sip of my coffee. I’m the CEO. I know that almost 90% of family owned businesses cease to...