التقديم والشرح باللغة العربية
المحتوى على الشاشة باللغة الإنجليزية
business heritage
a mix of talent, analytical mind for business, education, and decades of experience
Loaay Ahmed has been in business since 1995. He has guided driven CEOs, directors and entrepreneurs on developing brands, services and experiences that has shaped their future growth. He has assisted and trained senior management teams in brands such as Volvo, Tesco, Kuwait Finance House, NBK, Ooredoo (Wataniya Telecom), Higher Institute of Dramatic Arts, Life Sciences Academy, Salesforce UK and others. Loaay has been an advance member of the Institute of Directors in the United Kingdom since 2015. In 2006, he was the recipient of the gold award in brand development from the internationally-judged KREA Awards in Kuwait.
So what makes Loaay different?
He has the DNA of an entrepreneur. He started, managed and sold companies. He succeeded and failed. He’s been there inside and out. The closest way to describe his talent would be his ability to see both what’s visible and invisible within the organisation. His mind is naturally constantly zooming in and zooming out. As a strategic business therapist, Loaay has been involved with many industries over the last two decades.
He has a keen focus on defining the right problem. His approach is collaborative and centred around everyone involved. His holistic interactions have a sense of craftsmanship to it because they are always tailored to each company for their own specific needs. All the strategic assignments are handled by Loaay directly. There’s a great sense of responsibility, pride and intense passion to help companies learn and change perspectives.
This is simply incomparable.
approach
enabling smart organisations to create services, improve processes, and transform customer experiences
areas Loaay Ahmed gets involved with and adds most value
"I know how to help people better understand and solve business challenges. I know how to help people managing small and medium sized businesses grow their profit, improve interactions with their customers and their customers’ perceptions of their brand.
I believe that everyone benefits from an objective expert's second opinion. I believe that my unique perspective and knowhow make a big difference.
I collaboratively set up clearer strategies, build better brands, and design better services, all while improving the learning experiences for everyone involved. I explore challenges with transparency, which is often not possible for the directors and entrepreneurs being in the middle of it. My support comes in different ways from one-hour strategic business therapy sessions (SBTs), customer experience audits, internal jam sessions, open and in-house workshops, or co-implementation and development, just to name a few. The range of my services, processes and methodologies is wide and the emphasis is on getting the right things done well."
academia
research, mentoring, teaching, and academic course design
Loaay teaches approaches to business innovation at the MDes postgraduate programme at Ravensbourne University in London. He is a graduate of the same programme and holds a masters degree (MDes) in Service Design Innovation. His empirical research on B2B Service Design has led him to develop a framework that enhances the B2B innovation process for SMEs.
He has co-designed several learning experiences and academic units over the years. He is currently working on his book Business Therapy.
personal
making art, bread, and pizza
Loaay has been baking bread and pizza since 2011
Loaay has been baking bread and pizza since 2011
Loaay's pizza scored better than 44 pizzerias and pizza makers (out of 50) in a competition in Napoli, Italy, in 2018
Loaay has been baking bread and pizza since 2011
After surviving cancer in 2005, he started to artistically express himself. Over the years, Loaay became an internationally recognised artist. He has exhibited in USA, Algeria, Finland, and Kuwait, to name a few. His work is in several private and corporate collections across the globe.
Loaay is also an avid bread and pizza baker. In 2011, he launched Loaf Affair as a social initiative to encourage the public to reconnect with and bake real bread. In 2018, Loaay participated in the 4th Trofeo Pulcinella competition in Napoli, Italy. In the summer of 2019, Loaay is launching I Made Pizza, summer-only masterclasses in London, to teach pizza lovers how to make great pizza at home — psst, there are rumours of a pizza book being made, but that's just between us for now. Friends and family stay closer when he’s making his rustic olive bread, mini donuts or wood-fired pizzas.
Loaay currently lives with his wife and son in South West London and travels to many countries for consulting projects, giving masterclasses, and participating in conferences and other speaking opportunities.
the company
We’ve been in business before mobile phones had Internet and we are still relevant today. Why? We are different.
What makes us different
Proof
Local knowledge
Founded in Kuwait
International scope
We work with international clients at high standards
No jargon
Ability to simplify complexities
Attention to details and holistic
High track record of effective and efficient delivery
Experienced
Great value for money
Straightforward practical approach
Est. in 1995; award-winners for brand-building
Lower cost than the ‘big 4’, complimentary SBTs
Advice and analysis are all based on clients' abilities and market conditions
Milestones
In English literature, knights are noble soldiers who swore to serve a monarch. They are strong warriors who always win their battles ethically. knightscapital was created to be the capital that hosts such knights to serve nobly and be recognised for their remarkable behaviour and standard. The market witnessed our principles in action right from the start of our journey. Here are some interesting milestones.
2008
In 2008, we launch Strategic Business Therapy, a one-hour advisory session service
2011
In 2011, we design action sheet, a one-page planning service
2013
In 2013, we launch “jam sessions”, a structured one-day brainstorming-learning experience
2016
In 2016, we introduce the B2C Customer Experience (CX) masterclass in London for the first time
2009
In 2009, we introduce DMcircle, Kuwait’s first dynamic business learning and networking programme
2012
In 2012, we launch customer and employee experience mapping service and masterclass
2015
In 2015, we expand to the UK to focus on the British and EU markets
2017
In 2017, we widens the range of industries to serve by working with clients in the higher education and healthcare industries in the UK and Kuwait respectively
1995
In 1995, Loaay Ahmed founded knightscapital as an entrepreneur-led marketing strategy consultancy that enables smart business to work more effectively
2001
In 2001, we sign a GCC market orientation agreement with Volvo Middle East
2006
In 2006, we close all advertising accounts and go back to basics with a twist: an entrepreneur-led strategy consultancy that enables smart business to create services, improve processes, and transform B2B and B2C customer experiences
1999
In 1999, advertising services we add after a request from Volvo Kuwait
2004
In 2004, we introduce training masterclasses in branding and the art of persuasion
2006
In 2006, we win the Gold Award in Branding at internationally-judged KREA awards in Kuwait
collaborators
Engaging the right talents, when needed
knightscapital plays an important part in developing the local market through our carefully selected range of collaborators who are engaged for the right projects to add that much needed value that only they can.
Here are a few names of previous and current collaborators we work with on project basis..
Hamed Al-Tamami, Predictive Index Consultant, UAE
Geraint Holliman, Content Marketing Strategist, UK
Stefan Pichler, Creative Strategist, Austria
Florian Grossmann, Innovation Programmes Manager, Germany
..and others.